It may be a highly viral ad campaign, but if you’re looking at the bottom line, the Old Spice ads aren’t necessarily successful. Advertising news service WARC reports sales of Old Spice’s Red Zone After Hours body wash have fallen 7 percent. Reasons for the drop in sales remain a mystery, though lifestyle site Jezebel.com points to mixed messages in the campaign. There are only so many ways you can interpret an an ad selling body wash to men that begins with the line, “Hello, ladies.”