Two experiments tested when and why women’s typically negative, spontaneous reactions to sexual imagery would soften. Sexual economics theory predicts that women want sex to be seen as rare and special. We reasoned that this outlook would translate to women tolerating sexual images more when those images are linked to high worth as opposed to low worth. We manipulated whether an ad promoted an expensive or a cheap product using a sexually charged or a neutral scene. As predicted, women found sexual imagery distasteful when it was used to promote a cheap product, but this reaction to sexual imagery was mitigated if the product promoted was expensive. This pattern was not observed among men. Furthermore, we predicted and found that sexual ads promoting cheap products heightened feelings of being upset and angry among women. These findings suggest that women’s reactions to sexual images can reveal deep-seated preferences about how sex should be used and understood. . .
The woke revolution in the classroom is about to go federal.
‘It was insensitive, and I have embarrassed myself and my party by its use,’ O’Connor said.
Why the soft-drink giant is pulling back from its left-wing posturing.
It’s time for a mass deprogramming.
Since when do we need the cops to intervene in the recreational stabbings of our youth?
A look at why droves are leaving the state.
The guidance will still call on vaccinated Americans to wear masks in particularly crowded indoor settings.
More than a year into the pandemic, half of the country’s public schools still do not offer full in-person instruction.
Enhanced unemployment benefits may be keeping some would-be drivers on the couch.
‘In their mindset, there is no anti-Semitism. It's only prevalent among some conservative groups in the West,’ Tenenbom told NR.
It’s still early, but this week demonstrated that there’s more to a successful presidency than wearing a mask and avoiding late-night tweeting.
The report contradicts Colonial’s public assertion that it did not pay the hacking group Darkside.