Almost forgot about this one I saw a few weeks ago — maybe you’ve come across it on Facebook or elsewhere. It seems that Unilever is trying to make amends for some past wrongs.
Unilever has a new campaign called “Project Sunlight,” which it describes in a press release as appealing to everyone, but particularly parents, “encouraging them to join what Unilever sees as a growing community of people who want to make the world a better place for children and future generations” and “a new initiative to motivate millions of people to adopt more sustainable lifestyles.”
After being caught up in accusations of deforestation and price-fixing, it seems that Unilever is now dedicated to sustainability projects and contributing to charitable organizations. Though one can argue about the merits of such programs – and whether or not this is all just to polish Unilever’s image — there is no denying that they produced one of the most life-affirming, two-parent-affirming videos I’ve ever seen. (The usual caveat: As a former single mom, I would point out that it’s not about denigrating single parenthood but affirming the role of both parents – especially fathers – when possible.)