Unnaturally Political

Schimel Hits the Airwaves

In his first television commercial, Republican candidate for Wisconsin attorney general, Brad Schimel, is touting the long list of bipartisan law enforcement leaders supporting his campaign.

“Brad Schimel puts public safety ahead of politics,” a narrator says as a list of supporters scrolls on screen. “It’s why an overwhelming majority of Republican and Democrat law enforcement leaders have endorsed Brad Schimel.”

Schimel’s opponent, Democrat Susan Happ, has not yet begun airing ads in the general election.

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Language, of course, is generally employed by human beings to distract or deceive. So there is much to be said for critical listening.