Imagine being able to take your children or grandchildren to a Hollywood blockbuster that tells the story of a great American business success, celebrates entrepreneurial values, isn’t woke, and includes only a little profanity.
Air — the story of how underdog shoe company Nike landed Michael Jordan’s revolutionary endorsement of the “Air Jordan” shoe — is exactly that. The Jordan shoe changed fashion and completely realigned how athletes benefit from products they associate with. It’s still one of the most successful consumer products ever.
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