Bukele’s Popularity Is No Mystery

His no-tolerance crackdown on El Salvador’s gangsters produced a predictable result.

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El Salvador’s president Nayib Bukele speaks during a news conference in San Salvador, El Salvador, June 28, 2022.

Jose Cabezas/Reuters

If I take just one lesson from the recent reelection of popular El Salvador boss-man Nayib Bukele with some 85 percent of the vote — in what by all accounts was a free and fair race, at least by Latin American standards — it would be: “Most sh** just isn’t that hard to figure out. Don’t overthink life, especially the really important things.”

Bukele’s path to electoral success was, frankly, a pretty simple one. During his last term, he basically stopped crime — by locking up criminals, many of whom sported tattoos on their faces basically reading I am a criminal. We will return to the statistics surrounding this policy in a moment, but the truly remarkable thing about the Bukele strategy is not that it worked but that many people (including almost all Respectable Experts) denied that doing any such thing was possible.

Wilfred Reilly

About the Author

Wilfred Reilly

Wilfred Reilly is an associate professor of political science at Kentucky State University and the author, most recently, of Lies My Liberal Teacher Told Me.

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