DEI Is a Corporate Bust

Corporations that bow to DEI pressure may soon find out they cannot afford it.

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Bud Light-branded truck making deliveries in San Francisco Bay, Calif., October 4, 2019.

Sundry Photography/Getty Images

Isaac Newton’s Third Law of Motion states that for every action, there is an equal and opposite reaction. A corollary in American culture may be that for every reasonable action, there is a hyperbolic overreaction.

Such is the case when it comes to diversity, equity, and inclusion policies in corporate America. Filmmaker Robby Starbuck has used his social-media following to expose DEI initiatives at several major American corporations. Operating on the premise that sunlight is the best disinfectant, Starbuck has brought failed policies that are legally questionable and highly unpopular with consumers to the attention of the general public and the shareholders of these corporations.

LW

About the Author

Lathan Watts

Lathan Watts is the vice president of public affairs for Alliance Defending Freedom (@ADFLegal) and its sister organization ADF Action.

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