Modest Is Hottest

Conservative women and the calendar-pin-up con.

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Riley Gaines speaks at Turning Point USA’s AmericaFest 2023 in Phoenix, Ariz., December 17, 2023.

Caitlin O’Hara/Reuters

Over the holidays, X (formerly known as Twitter) was alight with a strange sight. Republican activists, who also happened to be women of the younger variety with a green body mass index, were photographed in bikinis, bathtubs, and bras for a $25 calendar. The artifact, titled “Conservative Dad’s Real Women of America 2024 Calendar,” is peddled by a reactionary beer company: Conservative Dad’s Ultra Right Beer. National Review readers can probably guess the advertising scandal that inspired the new, “woke-free” brand marketed by the self-professed patriarchal beer company.

The calendar features, for the most part, lightly clad women recognized across the Right-o-sphere, including Riley Gaines, Ashley St. Clair, Sara Gonzales, Dana Loesch, and Josie the “Redheaded Libertarian.” Gaines lounges poolside atop an “Ultra Right” towel, St. Clair enjoys a bubbly soak next to a stack of beer cans, Gonzales cheekily lights the New York Times on fire, while Loesch brandishes two assault rifles. The “Redheaded Libertarian” cheekily takes what appears to be baked beans out of the oven.

Kayla Bartsch

About the Author

Kayla Bartsch

Kayla Bartsch is a former William F. Buckley Jr. Fellow in Political Journalism at National Review.

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