More Scare Campaigns Won’t Get the Public to Care about Global Warming

Despite endless media campaigns, few Americans — including Hollywood screenwriters — care much about global warming, according to new research.

A study conducted by environmentalist group Good Energy and Colby College launched a “test” for movies, with just two criteria to “pass”: Global warming must exist in a film, and a character must know it. Yet the group’s analysis of the 250 top-grossing movies between 2013 and 2022 with these metrics found that a mere 24 films, just 9.6 percent, passed. Not a single film released in 2016 passed.