Politically speaking, I am a party of one. I know that political ads are not designed for me, and that most political rhetoric is not addressed to me. Still, I find it all mysterious.
During the 2016 presidential election, we were introduced to a new character in American politics: the Reluctant Trump Voter. (I feel the president’s pain; one of my favorite genres of social-media posts is the missive from my reluctant fan club, e.g.: “Kevin D. Williamson obviously is a monster and beyond redemption, but you should really read his essay on . . .” Makes me smile every time.) If you are a conservative, chances are you know one or two of those Reluctant Trump Voters. They generally explained themselves in this way: “I don’t know about Donald Trump. But I do know about Hillary Rodham Clinton, and I’ll roll the dice on Trump.”






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