Sweet Georgia Red

Last month’s primary results show that a Republican effort to reenergize their Peach State voters is already bearing . . . fruit.

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A person collects an “I voted” sticker at a polling station in Fulton County during the primary election in Atlanta, Ga., May 24, 2022.

Dustin Chambers/Reuters

Kelly Loeffler could have spent the last 15 months licking nasty wounds, and who could have blamed her? Her painful U.S. Senate run-off special-election loss to hard-core leftist Democrat Raphael Warnock — paired on the same night with incumbent Republican Senator David Perdue’s run-off defeat to progressive Jon Ossoff — handed control of Congress to the Democrats, hearkening to the Charlie Daniels Band’s tune that the devil may indeed have come down to Georgia. But maybe not to stay.

Loeffler has dedicated the intervening, pouting-free year to building and orchestrating something politically consequential, evident in the results of Georgia’s recent primaries. Launching Greater Georgia last year, Loeffler and her team set about raising funds (a lot her own money) and developing a winning strategy to activate the enormous number of conservative voters — a bloc that clearly had the potential to have flipped the 2021 special-elections’ outcomes — who had become part of that ugly category: the “disenfranchised.”

Jack Fowler

About the Author

Jack Fowler

Jack Fowler is a contributing editor at National Review and a senior philanthropy consultant at American Philanthropic.

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