In 2016, when the Black Lives Matter movement was in its infancy, Vox published an article called “Why you should stop saying ‘all lives matter,’ explained in 9 different ways.” The argument, expressed in prose, comic-strip, and video form, would soon become a platitude on the progressive left: The incantation “black lives matter” distinguishes that group from all others, asserting “that black people’s lives are relatively undervalued in the US. . . . The country needs to recognize that inequity to bring an end to it.” Consequently, the phrase “all lives matter” was not as innocuous as it sounded. It was deemed a denial of the special suffering of black Americans; one Black Lives Matter activist even called it a racial slur.
In offices and campuses across the country, it quickly became common knowledge that appealing to universal principles when a particular group is suffering was not acceptable — and probably a sign of latent bigotry.






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