Right Needs to Win Political-Labeling War

As the 2024 election cycle intensifies, we’ll hear much from the Left about “liberal” and “progressive” values. That’s a savvy strategy, since few political words have more persuasive appeal than liberty and progress. They’re at the heart of America: “life, liberty, and the pursuit of happiness.” That’s why the first word in Joe Biden’s 2024 campaign launch video is “freedom” (a.k.a liberty).

Unfortunately, conservatives have allowed the Left to capture these powerful words. That’s a mistake, since it cedes the moral high ground to the Left. It’s also inaccurate, because conservative principles and policies advance liberty and progress far more effectively.

JB

About the Author

Joshua Bandoch

Joshua Bandoch is a research fellow with the Competitive Enterprise Institute, a free-market public-policy organization based in Washington, D.C.

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As the 2024 election cycle intensifies, we’ll hear much from the Left about “liberal” and “progressive” values. That’s a savvy strategy, since few political words have more persuasive appeal than liberty and progress. They’re at the heart of America: “life, liberty, and the pursuit of happiness.” That’s why the first word in Joe Biden’s 2024 campaign launch video is “freedom” (a.k.a liberty).

Unfortunately, conservatives have allowed the Left to capture these powerful words. That’s a mistake, since it cedes the moral high ground to the Left. It’s also inaccurate, because conservative principles and policies advance liberty and progress far more effectively.