Trust is an especially precious thing for the press, considering that nothing we do matters unless audiences believe us. Your solid sourcing and top-notch writing skills matter little if readers think you’re a weasel.
This is why it has been astonishing, over the past 20 or so years, to watch major newsrooms fritter away what public trust they had in pursuit of political or cultural aims, with little to no thought given to the long-term consequences of sacrificing the one thing they need to remain functional and effective.






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