Political candidates are fond of telling voters that campaigns are about the future: Vote for me and your bank account will grow, your children will never end up on Love Island, and your husband will suddenly look like Chris Hemsworth.
But in reality, elections are almost always about the past. They are referenda on how the last guy did, at which point voters decide whether they crave more of the same or want a clean break. Thus, Bill Clinton became a clean break from George H. W. Bush, only for voters to decide they wanted a George Bush in the White House after all, before again changing course and electing the diametrically opposite in Barack Obama.
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