In the week before the South Carolina primary, Newt Gingrich was averaging 22 percent in the polls, per Real Clear Politics, and trailing Mitt Romney by six points. But when the vote was tallied on Saturday, Gingrich had won 40 percent of the vote to Romneyโs 28 percent. What had happened to give Gingrich such a gigantic boost?
Talking to voters at Gingrich campaign events in the Palmetto State in the days before and the day of the primary, I heard plenty of enthusiasm about the two debates that preceded the vote โ and for the feisty, take-no-prisoners persona that Gingrich projected on screen. But I also heard concerns about Romney and Rick Santorum, and a belief that Gingrich was not just a debater, but an experienced politician who had already proved that he could smash through Washingtonโs gridlock and achieve significant legislative victories.
Take the case of Barbara Young, whom I met Saturday morning at Tommyโs Country Ham House in Greenville, S.C. This was the restaurant at which both Gingrich and Romney had scheduled simultaneous visits, and its parking lot was jammed with excited supporters of both candidates waving signs. (In the end, the two candidates did not visit at the same time.) Young, a housewife from Travelers Rest, S.C., was holding a Newt sign, but said she had been seriously considering Romney earlier in the cycle. Part of what appealed to her about Gingrich was his honesty about his past failings. โIโm just afraid that Mr. Romney โ thereโs going to be something brought up in the bigger campaign,โ she said, adding she didnโt know exactly what could come out. Romney, she added, was โjust a little too slick.โ
Another factor that likely hurt Romney this week was โWinning Our Future,โ the super PAC backing Gingrich that hit the airwaves in South Carolina. In Iowa, Gingrich was fending off negative attacks ads from both Ron Paul and the Romney super PAC, โRestore Our Future.โ Now, it was payback time. Listening to conservative talk radio in South Carolina, I heard over and over again an ad that featured a clip of Romney saying that, if an underage girl couldnโt get permission from her parents for an abortion, she could ask a judge for permission. At Muttโs BBQ on Thursday, Greenville resident Claire Stancik told me she had seen the ad and was troubled by it. โI didnโt like that abortion business, that judge being able to override a parentโs decision on abortion for their child,โ she said. โI heard his voice say it.โ
But what about Santorum? The news that he had won Iowa seemed to have come too late to influence South Carolinians. Michael Lemocks, who was at Gingrichโs Chick-fil-A rally on Saturday with his wife and young son, had been wavering between Santorum and Gingrich in the weeks before the election. Ultimately, he opted for Gingrich. โI see a passion in Newt Gingrich that I donโt see in Santorum,โ he said, saying that Gingrich had something akin to a โfire deep within the gutโ when it came to halting President Obamaโs promised โfundamental transformation of Americaโ and changing the countryโs course.
Larry Wilson, whom I also met at that Chick-fil-A, seems like the sort of voter Santorum should have easily nabbed. Wilson, the pastor of Calvary Baptist Church in Liberty, S.C., identifies as a social conservative. Heโs not thrilled about Gingrichโs personal background (โhis multiple marriages grieve my heartโ), but views Gingrich as more likely to win the nomination than Santorum. Wilson did look at Santorum after Rick Perry (his first choice) started falling in the polls, but he was alarmed that Santorum wasnโt polling higher: โI felt that I would be wasting my vote to vote for a candidate not getting a high percentage,โ he says, concluding that a Santorum vote would have effectively boosted Romney.
Plus, Wilson genuinely likes Gingrich, whom he describes as a โfiscal conservative,โ and as โbrilliant.โ He views him as someone whoโs likely to help, and notes that top evangelicals, such as Tim LaHaye, have endorsed Gingrich. The pastor anticipated that almost all of his congregants, about 110 total, also ended up backing Gingrich. โWe had no problem moving over to the candidate that had the practical chance of winning,โ he remarks.
In general, the attitude toward Gingrichโs personal baggage seemed to be resigned sadness โ and a willingness to look past it. โIf David from the Bible was running today, weโd have a murderer and an adulterer, but he turned out to be a great leader. I donโt agree with it,โ says Greenville resident Dan Thompson of Gingrichโs past actions, โbut Iโm willing to forgive it.โ
The enthusiasm for Gingrich is real. He regularly drew large, excited crowds in the last few days before the election. He drew people fired up at the prospect of voting and of changing the nationโs trajectory. People who see him as electable. Mike Murphree, chair of the Charleston Tea Party, referenced William F. Buckleyโs axiom about supporting the most electable conservative when explaining his decision to vote for Gingrich: โI want a conservative, but I want a conservative who can win,โ he said.
And, in an especially anti-Washington cycle, Gingrich strikes voters as someone who could change the status quo.
โThe Republican establishmentโs against him, which I think is a good thing,โ says Bud Branyon, an accountant from Honeapath, S.C. โThe Republican establishment in Washington are no different than the Democrats. They want big spending. They want big government.โ
โAnd if theyโre against Newt,โ he adds, โhe must have something going for him.โ
โ Katrina Trinko is an NRO reporter.






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