Recent polls show Republican Senate candidates trailing in key target states even when they also show President Trump ahead. But Republicans shouldn’t worry yet for one simple reason: candidate name identification.
Even in this polarized era, people tend not to say they will vote for someone they have never heard of. Despite many GOP candidates’ spending millions of dollars on television ads, they still are usually less well-known than their Democratic opponents. The result is that many people who say they will vote for Trump either go with the Democratic name they know or say they are undecided.
Comments