Jane Norton received a last-minute, non-financial boost from Americans United for Life when she became the first candidate the pro-life group has endorsed:

The president of Americans United for Life said the group chose to back Norton for her work defunding Planned Parenthood while she was lieutenant governor.
Arguing that the abortion-rights group could not separate funding for abortion and other reproductive health services, Norton used a two-decade old state law that barred money to abortion providers to revoke a Planned Parenthood contract. […]
AUL, a tax-exempt 501(c)(4) that has never endorsed a candidate before, is able to officially throw its support behind Norton as a result of a portion of the landmark Citizens United Supreme Court decision, according to Yoest. In a controversial 5-4 ruling earlier this year, the court found that corporate funding of political advertisements in elections could not be limited. It also addressed the role of 501(c)(4) groups in political campaigns, hence, AUL’s foray into endorsements. The AUL does not plan on providing any resources to aid Norton in the final days before the primary.

Senator Jim DeMint’s Senate Conservative Fund, who has endorsed Norton’s opponent Ken Buck and continues to raise money for him, criticized the late endorsement.

DeMint’s Denver appearance in July on behalf of Buck was overshadowed when the event drew controversy from comments made by former Rep. Tom Tancredo, who called President Barack Obama “the greatest threat” to the United States as part of his speech endorsing Buck. This prompted Buck to at first distance and then clarify his disagreement with Tancredo, once Norton pounced on the opening, saying “a real measure of truth” existed in Tancredo’s statement.

Tancredo is now running a gubernatorial campaign in Colorado under the American Constitution Party banner.