From a press release released today:

Columbus – Last night, the Kasich/Taylor for Ohio campaign began airing a new positive TV ad entitled “A New Way” in select markets across Ohio. From the Camp Washington Chili Diner located in Cincinnati, John Kasich lays out his approach to fixing Ohio’s massive budget problems. Instead of raising taxes on Ohioans to feed a bloated, inefficient bureaucracy, John says that he and Mary will reduce the size of government, and make it more efficient and more effective.
The new ad can be viewed here: http://KasichForOhio.com/NewWay
TRANSCRIPT: Kasich seated among patrons in diner alongside Mary Taylor.
KASICH:
Ohio, in this last year, found itself with a big hole in the budget.
You can’t raise taxes in Ohio.
We’re one of the highest taxed states in the country.
The same way if you raise prices in a restaurant, you drive customers away… you raise prices in the state you drive taxpayers away.
So, in order to fix it, you know, Mary and I are committed to smaller, more effective, more efficient government. Letting people have more money in their pocket.
We’re going to get the job done for the people of this state, and we’re not going to let you down.
Background:
Kasich: “You can’t raise taxes in Ohio”
Kasich has taken a pledge to not raise taxes http://www.atr.org/john-kasich-signs-taxpayer-protection-pledge-a5020
Kasich: “We’re one of the highest taxed states in the country”
Ohio has the 7th highest tax burden in the nation: http://www.taxfoundation.org/research/topic/50.html Ohio ranks 47th among the states for its business tax climate: http://www.taxfoundation.org/research/topic/50.html Ohio ranked 49th among the states for economic performance: http://www.alec.org/am/pdf/tax/10rsps/rsps10-oh.pdf
Kasich: “You raise prices in the state you drive taxpayers away.”
Ohio ranked 46th in percentage of population growth from 2008-2009: U.S. Census Data: http://www.census.gov/popest/states/tables/NST-EST2009-03.xls