The Strickland campaign is out with a new ad hitting Kasich for his new jobs plan, and it’s…pretty darn effective, as attack ads go.

Of course, the economics of the ad are the purest hogwash (the structural, complicated econometrics of the financial crisis had absolutely nothing to do with the bonus structures at major companies), but that won’t stop it from winning over a few economically anxious Ohioans. And the footage of Kasich is pretty damning. Game-changer? In a race that’s narrowing like this, who knows?