Rory Reid will hit the airwaves in Nevada today with his first Spanish-language television ad. Titled “Meet Rory Reid,” the 30-second spot introduces Reid, tells a bit about his personal story and mentions his plan for the economy and education system. The economic downturn — including unemployment to foreclosures — has hit the Hispanic community especially hard, so reaching out to Spanish voters is a must for all Nevada candidates this year. Education has also been a key focus of Reid’s campaign so far.

Otto Merida, executive director of the Latin Chamber of Commerce, a Republican who previously supported Brian Sandoval, has recently endorsed Rory. As well, nearly 100 Hispanic community and business leaders were announced as the inaugural members of “Families for Rory’s Plan.”

Rory studied Spanish in college and as a missionary in Argentina, and narrates the Spanish-language ad. Brian Sandoval, the GOP nominee for governor, though of Hispanic descent, does not speak Spanish. He was out with a Spanish ad that played during the World Cup championships in early July.

Reid’s 30-second spot begins airing this morning statewide on Univision and Telemundo.

Transcript – “Meet Rory Reid” (translated from Spanish)

Rory:

I’m Rory Reid.

This where I come from and what I believe.

I was raised here in Nevada, and attended local public schools.

In college, I majored in Spanish.

And I’ve spent time doing missionary work in Argentina.

Cindy and I have been married twenty-two years. Our three children are also in Nevada’s public schools.

And education is why I’m running for governor.

Because strong schools for every child are the key to creating Nevada jobs and building a stronger economy.