It’s hard to tell from that piece what exactly Bush was buying with that three (or five) million dollars but, jeepers, as a former television producer, I can tell you that unless that video came with a Spanish-language television station, Bush got ripped off. I hope it included the direct mail costs, which would make more sense. But most of the documentaries you see on PBS cost a lot less than $3 million and involve a lot more than filming some flag-waving Mexican-Americans and easy interviews.