I’m still catching up on all this stuff, but the windsurfing ad strikes me as amusing, accurate, and not particularly negative as these things go. The Kerry people keep wanting to argue that it is out of bounds, too negative and too personal to criticize him for constantly changing his positions. Their counter ad is dire and whiny. Ads attacking other ads are almost always a waste of time. Meanwhile, the Swift Boat ads have struck me as less and less good. Those inital ads were so striking and powerful because those guys were speaking so compellingly right into the camera. The newer ads feel more like typical negative ads, so I’m guessing don’t pack the same kind of punch.

About the Author
Rich Lowry is the editor in chief of National Review.
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