I used to have pretty sizable contempt for it because it seemed to skew its numbers based upon who subscribed to its Alexa tool bar or some such. This was back when I ate, slept and breathed traffic numbers. A reader sent me over there this morning to check some (wrong) stuff he had to say about our numbers and it seems like they’ve changed their methods somewhat. I haven’t checked their raw numbers against ours, but it seems like they’ve improved their accuracy generally (though we haven’t plunged in the last three months the way they seem to indicate. We are entering the usual summer doldrums everyone experiences). Anyway, anyone know if they’ve changed their methods? And, how so?