Last fall, I wrote on the controversy over the dollmaker American Girl giving money to a pro-abortion group called Girls Inc. My wife has bought plenty AG products for our daughter, and when she learned about the company’s donation, she sent an email expressing her concern and seeking an explanation. For three months, she heard nothing, until today:

Dear Valued Customer,
Thank you for contacting American Girl to share your thoughts about the 2005 “I CAN” program and partnership. We take all comments from our customers very seriously.
As originally planned, our “I CAN” program and 2005 partnership with Girls, Inc. officially ended on December 26, 2005 when our Website, catalogue, and retail stores shifted focus to our new 2006 products and programs.
We have no definite plans to continue this program in its current format, nor do we know if we will choose another benefit partner for a future campaign. However, we remain focused on our singular objective to help make a meaningful and positive difference in the lives of all young girls. This is–and always will be–our priority.
Again, we appreciate the time you took to let us know your thoughts on this program. We remain committed to creating high-quality, age-appropriate products and experiences for girls.
Sincerely,
American Girl Customer Service

To me, this sounds like: message received. I always thought it was unrealistic to hope that AG would pull the plug on a program it had already started. The real goal of pro-lifers should be to make sure the company does not associate itself with pro-abortion groups in the future. If it does, then that will be not just a P.R. mistake but a deliberate and nasty poke at pro-lifers.

Wouldn’t it be cool if the company now made a gift of some dolls to a few crisis pregnancy centers?