Mark, Rich’s condemnation of the “shocked, shocked” cliche is wise editorial policy, but it does put me in mind of the most ridiculous word ban in magazine history. It happened when I was a young researcher at Time Magazine back in 1982, and a memo came down from the magazine’s managing editor, Ray Cave, that henceforth Time would no longer allow the use of the word “Brobdingnagian” to describe an object of immense size because Brobdingnagian was just so overused. Hello? Brobdingnagian? We all wondered what Cave had been drinking that night.