Many Republicans are becoming more web savvy. The AP reports on the rise of BlueSwarm:

Republican gubernatorial candidate Charles Baker in Massachusetts and two GOP Senate candidates, Marco Rubio in Florida and Rob Portman in Ohio, are among those using a software-based fundraising tool called BlueSwarm to successfully tap their social networks for campaign cash. The Democratic Governors Association also plans to use it.
The software democratizes the fundraising process by letting average citizens not just donate, but raise money themselves from their Outlook contacts or their Facebook friends.

Why it matters:

In the old days, wealthy candidates could invest the money needed to establish a fundraising apparatus, said Nilsson. BlueSwarm sells itself as an easy way to motivate donors.
“Now, you can give them a user name, a password or a Facebook application and make them a part of your network,” he said.