The good people at Walden Media are teamed up with Toys for Tots to set a Guinness World Record for the Largest Toy drive ever. The challenge: to collect more than 12,000 pounds of toys for needy kids between November 6-13th. The clock is already ticking — to find out how to participate visit the website or click here to donate online now with Fat Brain Toys. FYI: the goodwill campaign prepares the way for Walden’s forthcoming (G rated!) movie, Mr. Magorium’s Wonder Emporium.