Right to Rise, the super PAC supporting Jeb Bush’s candidacy, has now spent nearly $20 million on television advertising in Iowa, New Hampshire, and South Carolina, the first three states that will cast votes in the 2016 Republican primary contest.

Officials with the super PAC announced an eight-figure ad buy earlier this week but did not specify precisely how much the organization was planning to spend. According to Federal Communications Commission filings, the PAC has laid down $19.8 million has so far, which suggests Bush will make a big play in each of the first three states.

That sets him apart from some of his rivals. The super PAC supporting Scott Walker, for example, has spent $7 million on ads, but only in Iowa. Others, like New Jersey governor Chris Christie, are betting it all on New Hampshire. In fact, the only other candidate who has already bought time in each of the first three states is Bush’s fellow Floridian, Marco Rubio.

The majority of the money from Bush’s PAC, over $10 million, has been spent in the New Hampshire media markets, where ad buys are more expensive because the state shares media markets with neighboring Boston. The organization has spent $3.4 million and $2.4 million in Iowa and South Carolina respectively.

Mike Murphy, the political guru and longtime Bush confidant is running the super PAC from Los Angeles, along with a handful of strategists, fundraisers, and lawyers. Like mail pieces that began arriving in the mailboxes of Iowa voters this week, the ads, which will start airing in Iowa and New Hampshire on September 15, are initially expected to highlight Bush’s record as governor of Florida rather than to attack his challengers, according to the Washington Post.

The initial buy goes through December 28. The Iowa caucuses aren’t until February 1, so more, in all three states, are certain to follow.