The media loves to cover Sarah Palin and Christine O’Donnell. Not so much Carly Fiorina.

As I put it in my latest syndicated column:

She’s not a perky takedown artist from Delaware. She’s not an exotic (to us lower 48ers) lipsticked pitbull from Alaska. She isn’t easily labeled.

So she’s just not as good of a story as some of the other pro-life Republican women who get most of the coverage. Chris Matthews, in fact, even pointed this out himself on Hardball last week. He said that he finds O’Donnell more “likable” than Fiorina.

But while she’s not a big national media story, Fiorina is making a conservative case to California voters on issues that they care about. And she’s doing so as a conservative. And it’s driving Barbara Boxer leftward — and straight to the social issues. Fiorina, meanwhile, is not compromising on social issues, but because of her focus vs. Boxer’s focus, she may just resonate more in a blue state.

Some further thoughts here.