“Even now as I seek help to end my life, there is so much beauty,” says Jennyfer Hatch in a video for a Canadian clothes retailer, Simons.

Hatch is now dead. She was killed on October 23, at her request, after suffering from complications associated with Ehlers Danlos syndrome.

CBC reports:

Peter Simons, chief merchant for the fashion chain, says the documentary project started after meeting Hatch through the MAID program and travelling to Vancouver to talk about working on a unique film.
“We really felt — after everything we’ve been through in the last two years and everyone’s been through — maybe it would resonate more to do a project that’s less commercially oriented and more focused on inspiration and values that we hold dear,” said Simons.

Since when was killing yourself a value Canadians hold dear?