Near the end of Impromptus today, I have a little musing about Pepsi: about its logo, which is strikingly similar — to some, nauseatingly similar — to the Obama logo. Pepsi introduced this logo after Obama won the presidency. And I know for a fact that, a year ago, some Pepsi executives were nervous: Would the drink’s new look turn Republicans off? But Obama was riding so high. He was about as popular in America as Jimmy Stewart at his peak. Pepsi seemed smart to capitalize (and capitalistic to capitalize!).
And now? With Obama’s approval rating below 50 percent? With the bloom many miles from the rose? Does Pepsi have any regrets, or second thoughts, at all?
I have heard from some Pepsi drinkers, and former Pepsi drinkers: Some stopped drinking the soda; others soldiered on. Here’s a note:
I’ve always preferred the taste of Pepsi over Coke, frequently choosing to drink a lemon-lime soda if Pepsi is not available. The first time I saw the new Pepsi logo, my immediate thought was, “Why is the Obama logo on my Pepsi can?” It irritates me still every time I see it. In the end though, Pepsi is still my beverage of choice, because of its taste and despite the [people] in its marketing department.
Normal life, including soda-drinking, over politics — a quite conservative disposition.
P.S. Hard for a Midwesterner like me to say “soda” instead of “pop.” Soda, to me, is that clear bubbly stuff — or the powdery stuff you put in your refrigerator.
P.P.S. A different reader says, “Does this answer your question?” — my question about whether Pepsi feels regret. The link is to “Pepsi Throwback: Refreshingly Retro.” Apparently, there is an “old” Pepsi in stores now, complete with old logo, complete with “real sugar.”






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