You want a chilling environment? I can’t even mock gluten now. From a reader:

Subject: Make fun if you must
Dear Jonah,
Making fun of Gluten is about as worthy today as it was to make fun of Tofu a decade ago. It is a very common and tasty ingredient in asian cooking. It may seem exotic to you but I know that in ten years you will rue the day you acted like a yokel and sneared at the gluten. You may recognize it under its more commonly known name of Tempeh. Maybe I am just living in Los Angeles but I see the stuff around frequently and I’m no Vegan or vegitarian. Considering the price we pay for multi-culturalism don’t bag on the silver lining of great foods from around the world we are lucky to get to eat. Tempeh is like Tofu but with a tougher texture and more wheatish/nutty flavor. It can be quite good.