This will resonate with parents:

NEW YORK (Reuters) โ€“ Facing a crippling increase in fuel costs, some rural U.S. schools are mulling a solution born of the โ€™70s oil crisis: a four-day week.
Cutting out one day of school has been the key to preserving educational programs and staff in parts of Kentucky, New Mexico and Minnesota, outweighing some parentsโ€™ concerns about finding day-care for the day off.
โ€œFor rural school districts where buses may travel 100 miles round-trip each day, there certainly are transportation savings worth considering,โ€ said Marc Egan, the director of federal affairs at the National School Boards Association.
Egan said about 100 schools in as many as 16 states have already moved to a four-day school week, many to save money on transportation, heating and cooling.