This could be weirder than the Ali-G-Pam Anderson dog-wedding story:

To persuade Mexican men not to illegally consume turtles’ eggs which they believe to be aphrodisiacs, the California-based group Wildcoast has launched an ad campaign featuring models with bulging breasts with the headline, “My man does not need turtle eggs because he knows they don’t make him more potent.” Unfortunately, few women are as hot as those found in models and, correctly or incorrectly, some men may feel the need for a little boost with sexual arousal.

P.S. Yes, the subject line was another 80s pop reference.