From my column today:

Now comes the hard part: seizing the opportunity. If I were giving my two cents — and whaddya know? I am! — I’d tell the GOP to look not to Reagan in 1980 or Gingrich in 1994, as so many pundits suggest.
I’d look to Domino’s in 2010.
You may have seen the commercials or the four-minute YouTube video touting the iconic pizza-delivery chain’s reinvention. But if you haven’t, Domino’s new campaign can be summed up easily enough: “We blew it.”
Focus groups and surveys revealed something pretty much everyone outside of Domino’s has known for years: Its pizza stinks. It tastes as if aliens tried to copy real pizza but just couldn’t capture its essence.
In their four-minute video (search YouTube for “the Pizza Turnaround”) executives, employees and chefs at the company confront their harshest reviews head-on. They talk about how much it hurts to hear that their product “tastes like cardboard” and is worse than microwave pizza. But they admit the truth and commit themselves to starting over with more flavor, better crusts and cheese that doesn’t taste like discount weather caulking.
The appeal of the campaign should be obvious: honesty. Domino’s admits it lost its way, and it wants a second chance. It’s confronting the criticism head-on rather than denying it.
Obviously, the analogy to the GOP isn’t perfect. For example, last I checked, Domino’s didn’t get bogged down in an unpopular war.
But the GOP’s troubles over the last decade have a lot to do with the fact that Americans didn’t stop liking what the Republican Party is supposed to deliver. They stopped liking what the GOP actually delivered.

Here’s the Domino’s video btw.