That’s George Will’s reading of the Obamas’ trip to Copenhagen last week:

Both Obamas gave heartfelt speeches about . . . themselves. Although the working of the committee’s mind is murky, it could reasonably have rejected Chicago’s bid for the 2016 Games on aesthetic grounds — unless narcissism has suddenly become an Olympic sport.
In the 41 sentences of her remarks, Michelle Obama used some form of the personal pronouns “I” or “me” 44 times. Her husband was, comparatively, a shrinking violet, using those pronouns only 26 times in 48 sentences. Still, 70 times in 89 sentences conveyed the message that somehow their fascinating selves were what made, or should have made, Chicago’s case compelling.

He concludes:

Presidents often come to be characterized by particular adjectives: “honest” Abe Lincoln, “Grover the Good” Cleveland, “energetic” Theodore Roosevelt, “idealistic” Woodrow Wilson, “Silent Cal” Coolidge, “confident” FDR, “likable” Ike Eisenhower. Less happily, there were “Tricky Dick” Nixon and “Slick Willie” Clinton. Unhappy will be a president whose defining adjective is “vain.”

The whole thing here.