The Corner

If You’re Not Talking Like a Lunatic, You’re Losing

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Left: Republican presidential nominee and former president Donald Trump speaks to the press at Trump Tower in New York City, September 26, 2024. Right: Democratic presidential nominee Vice President Kamala Harris speaks at the White House in Washington, D.C., September 26, 2024.

David Dee Delgado, Elizabeth Frantz/Reuters

It’s crunch time, America. The days when fundraising totals mattered are behind us. The organizational apparatus that will put one or the other candidate in the White House is in place. The universe of genuinely persuadable voters is negligible. The real work of winning this election is in the campaigns’ hands. All that’s left for average political observers to do is sit back and count the votes on Election Day. Right?

Wrong! Don’t let anyone tell you that your only contribution to your candidate’s electoral prospects is your own measly vote. Now is the time when you are called upon to become obnoxious. Those who are sufficiently committed to the cause understand that displays of unrelenting bombast and the kind of cynicism reserved primarily for staffers on the campaigns’ payroll can meaningfully alter the trajectory of political events. Your job, from now until Election Day, is to make yourself as off-putting as possible.

Noah Rothman

About the Author

Noah Rothman

Noah Rothman is a senior writer at National Review. His third book, Blood and Progress: A Century of Left-Wing Violence, was published by Hachette in May 2026.

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