From an e-mailer:

When Reagan won big for conservatism in the 1980s, the official line from
the media was that he’s telegenic, that he’s an actor, that he’s a smooth
talker. But the line about Bush all along has been that he’s lousy on TV
(the debates), that he’s abrasive (the swagger and the bluntness), and
doesn’t speak well (the gaffes). Now, W. has won big for conservatism. Isn’t
it time to admit that it’s conservatism itself that wins big?