Uh, people, I get the pun. Every “K”iss begins with “K(ay)”. I’m not as big a moron as you think. But the pun is there for a reason, the commercials end with the dude getting a kiss from his bauble-hoarding-bride and the tagline comes up over that scene. Those of you telling me not to take the commercial “so literally” would have a better argument if this was a commercial from, say, Kay lawn fertilizer company or Kay Airborne-laser Volcano Lancers. But the meaning is pretty clear in the commercials and the commercials annoy me. And I am not alone.