From a reader:

If it’s true that Bush gets ahead in the polls the longer the news media talks about the National Guard/Bush physical story, shouldn’t we try to keep the story in the news longer? Right now, we keep making the mistake of pointing out that no one cares whether or not Bush took a physical in the 1970s. The more effective we are with that message, the sooner they’ll stop talking about it. Let’s encourage them to keep talking about the physical by showing a little fear:
– Offer a reward for any “memos” from the “1970s” showing that Bush DID take the physical. (Stipulate no superscript.)
– Sell “Bush Took the Physical” buttons.
– Create a 527 called “Texas National Guard Medics for Truth” to push the “Book Took the Physical” buttons.
– Run a story called: “How to Keep the Focus on Rather.” Suggest other ways we can discredit Rather, if our memos ruse stops working. Shouldn’t we demand to know if *Dan* took physicals in the 1970s?
– Have a constitutional scholar explain why presidents shouldn’t have to answer EVERY question journalists ask them. Make him distinguish in the piece between the kinds of questions asked of Clinton (as questions that must be answered) and those asked of Bush, specifically questions about physicals (as questions that presidents need not answer).