The marketing geniuses at the Census Bureau tackle the kiddie undercount:

On Tuesday, the Census Bureau will launch a campaign stressing the importance of counting infants and young children on the forms. As part of Children Count Too, Nickelodeon will broadcast a promotional spot featuring the children’s character Dora the Explorer. Census officials say children are undercounted because people in hard-to-count groups, including immigrants and minorities, tend to have more children in their families and because many people do not list babies on the questionnaire.