I would applaud Tiger for his remarks this morning. Having watched his televised apology carefully, I would not assume the cynical posture many observers have already assumed. It’s easy to critique a speech after it has been given. Earlier this week, I proposed what I would have advised him to say and do had he been my client, and he did convey some of those thoughts and much of the tone, all of which I think served him well.
Sure, the format and ground rules were different than many of us would have preferred or recommended, but we’re not Tiger.
I give him credit for saying “I’m sorry,” for acknowledging his responsibility for his behavior and for seeking and asking for help.
Words like “irresponsible,” “selfish,” “unfaithful,” “affair,” and “shame” replaced the words like “mistake” and “indiscretion” that we often hear from people who have failed morally. I think his ownership of his behavior and its consequences is commendable.
In many ways, I think today may prove to be the day that a Tiger became a man.
– Mark DeMoss is president of The DeMoss Group, a Christian public-relations firm.





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