More evidence that the food fight is going to be around for a while – editorials like this patronizing piece of preaching on July 10th from the New York Times. It was prompted by Kraft’s insulting – and self-destructive – decision to give its customers less value for money (the food giant is threatening to reduce the portion sizes contained in single-serving packages):

“An industry that has prospered by selling high-fat, high-calorie or sugary foods in ever larger quantities will probably be loath to deviate too much from a proven path to profits. But any smart chief executive will feel the increasing pressure from public health officials to combat obesity and will heed recent warnings from Wall Street that big food companies with a high percentage of unhealthy products face major legal and financial risks. If the companies are really serious about refashioning and downsizing their products, they can give a major boost to the global fight against obesity.”

Let’s go through this one more time. Food companies should serve their customers what their customers want. How much those people choose to eat is up to them, not the food companies, not the regulators, not the legislators and especially not the trial lawyers.