So today is MTV day on NRO . In honor of that, it might be good to go back to Mary Eberstadtโs wonderful, โEminem Is Right.โ
Back in October of 2002, I had a piece in NRODT called โLove Your Country,โ comparing CMT and MTV. Hereโs an excerpt:
But it isnโt just the war that is missing from MTV; most of real life is missing from its offerings. Turn on CMT and youโll see a song about how tough it is for a single father to pull in a living and raise his kids; a hilarious song about a guy whoโd rather fish than spend time with his girlfriend; a song that says the hardest thing about a breakup is losing the friendship of your lover; a song about giving up the bottle for the deeper and simpler pleasures of just being with your family; a song that tells the story of the tragic death of a lighthouse keeper and his beloved; or a song about a guy whoโs determined not to rush the woman he loves until her heart is truly over her last romance.
Turn on MTV, on the other hand, and what youโre likely to hear is a song about . . . well, actually, I donโt think the videos on MTV are about anything at all. What, for example, is โPass the Courvoisierโ about? Comparing your gold chain to Mr. Tโs? Getting into a fistfight with a big mama? Beating up a bunch of Asian guys and taking away their women? Clearly, โMy Neck, My Back (Lick It)โ is about oral sex, and โOops (Oh My)โ is about masturbation, but to treat most MTV videos as though they actually had subject matter is to miss the point.
CMT videos are about actual adult lives. MTV videos, in contrast, are primal screams of anger, lust, and alienation. I donโt mean to suggest that MTVโs videos arenโt good. If by โgoodโ we mean ingenious and enthralling, then MTVโs videos are plenty good. MTVโs got creative genius to spare, but creative genius in the service of what?
System of a Downโs โToxicityโ is a helluva good video, primal scream and all. But you donโt need to be a cranky conservative social critic to know that something is wrong here. The rock group itself makes that very clear. While Martina McBride over on CMT is singing about how blessed she feels to have a wonderful family, System of a Down is singing about โthe toxicity of our city.โ Now, of course, weโll be told that Martina McBrideโs โBlessedโ is romantic pap, whereas โToxicityโ is edgy and more โrealisticโ about life. But I think theyโre both realistic: It would be silly to contend that love, faithfulness, hope, and gratitude arenโt real or important elements of life. But the interesting thing is that singing about the very real pleasures and passions of ordinary adult life โ especially adult family life โ seems impossibly unrealistic to so many today. Even though Married . . . with Children isnโt actually any more โrealisticโ than Leave It to Beaver, somehow the crew down at MTV is too embarrassed to come anywhere within shouting distance of what country folk like to call โthe sunny side of life.โ
โฆI think the difference between CMTโs audience and MTVโs is that between the mixed-generation living of small-town America, on the one hand, and the age-segregated (and, not coincidentally, alienated) world of college and big-city life, on the other. The Sixties separated out a distinctive youth culture from society as a whole, and that mode persists on MTV. By separating out youthfulness from everything else, we get something that is energetic, creative, sexy, aggressive, free of adult supervision, very immature, and very, very unhappy with itself. In other words, we get Pink.






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