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With his baritone voice, past experience in the IDF special forces and persistent warnings against a nuclear-armed Iran, Israeli Prime Minister Benjamin Netanyahu positively exudes seriousness.

But as his conservative Likud party gears up for a tough parliamentary election on March 17, the prime minister is trying a softer, even silly, touch to woo Israeli voters.

A viral ad released on his Facebook page on Sunday shows an Israeli couple waiting for a babysitter only to be greeted by the prime minister. Styling himself the “Bibi-Sitter,” Netanyahu promises to take care of the couple’s children.

“Look, it’s either me, or Tzipi and Buji,” he says, referring to his left-wing rivals. The couple recoils in horror, worrying the challengers would “even give away the carpet” — a reference to their perceived willingness to give up Israeli land for peace with the Palestinians.

There’s a reason no children actually appear in the ad. A previous Netanyahu campaign spot, which the prime minister is briefly seen watching on TV at the end of this short, was banned for showing children under the age of 15, a violation of Israeli election law. That ad portrayed the prime minister as a teacher dutifully breaking up squabbling kindergartners meant to represent his political rivals.

via Mediaite