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Republican House Speaker Thom Tillis released a new ad accusing Senator Kay Hagan (D., N.C.) of being “100 percent for herself,” based on how her family profited from grants received through the 2009 stimulus.

“Kay Hagan voted for President Obama’s stimulus bill, and then benefitted from nearly $390,000 in grants tucked away in the stimulus, paid for by hardworking American taxpayers,” Meghan Burris, a spokeswoman for Tillis, said in a statement on the ad. “The public’s confidence in Washington is at an all-time low, and yet Hagan calls her stimulus payday ‘appropriate.’ We deserve better than an out-of-touch senator who rubber-stamps President Obama 96 percent of time and votes for herself 100 percent of the time.”

The ad’s release comes on the same day that Freedom Partners Action Fund, a Koch-backed super PAC, announced a $1 million ad campaign hitting on the same theme.

Kay Hagan claimed Obama’s failed $800 billion stimulus would help North Carolina, but now we know it was Kay Hagan’s family who profited,” the FPAF ad says. “And what did the company do? It funneled the money to another company owned by the Hagans to do the work.”

A North Carolina public pollster says these kinds of attacks can be particularly effective among swing voters.

“Their suspicion of the integrity of government is part of their identity,” High Point University pollster Martin Kifer told me.

You can read more about how the stimulus story could affect the Hagan-Tillis showdown in my article on the homepage.