Jon Miles, a reader from Franklin (as in Benjamin), N.C. writes to me:

I own the local Dairy Queen and will buy lunch for any new subscribers to NRODT with the zip code 28734. I will buy a small blizzard (okay, medium) for any new NRD subscribers with the same zip code. Okay, okay, I’ll throw in dessert on top of the lunch for new NRDOT subscribers.
Any other readers willing to offer local incentives to new subscribers? Any Lexus dealers out there?

Hey, how about it?