I did not twist any arms for this. A reader writes:

Yes, not only does coffee taste better in that NRO mug, but the new NRO gear serves a higher purpose than the gastronomic. It also serves as an identifier for members of the small and oppressed conservative subculture that struggles to exist here in Georgetown. Since outright displays of conservative thought are vigorously persecuted here in the gulag, we must turn to more subtle ways to identify ourselves to our cohorts. NRO gear does exactly that.
Plus the fleece pullover helps one pick up extremely attractive members of the opposite sex.