From First Read:

White House fights back: Another weekend, another spate of health-care debate nuttiness. The debate — not the issue itself — is now the story. Think about that… In fact, that may explain why it appears the White House is losing the message war. It is trying to fight back by unveiling two campaigns. One is a truth squad of sorts via the White House Web site. It’s easily the most aggressive Web effort by any White House to date. Meanwhile, on the political front, the DNC is asking supporters to flood congressional district offices to voice their support for health-care reform. This is a big test for the Obama political machine, because one thing that has gotten lost in this debate over town hall protests: how the Obama supporters have been out-organized so far. [Italics mine]